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Preserving Strategic Know-How: The “M” Approach Showcased at Tech Show Paris

This week, ACT4 TALENTS took part in Tech Show Paris 2025, an event dedicated to innovation, entrepreneurship, and expertise. It was a great opportunity for our team to share our unique approach combining Human and Machine, through our “M” approach.


Our M approach is designed to preserve organizational memory by capturing the know-how, know-how-to-act, interpersonal skills, and tacit knowledge held by key experts.


  • On the human side, we rely on a maieutic questioning approach, encouraging collective intelligence and a systemic understanding of experts’ ecosystems.

  • On the technology side, a cognitively augmented AI, powered by a reasoning algorithm, supports employees through a conversational agent that delivers accurate, contextualized answers.

La démarche M présentée au Tech Show Paris 2025

A strong presence at the event


Here are our highlights from the being at Tech Show Paris:

  • A dedicated talk to share our distinctive expertise and approach

  • A roundtable on ethical, responsible, and sustainable AI, alongside Hervé Mignot (Equancy), Aude Le Carpentier (Deret) and Sandrine Joseph (Orange)


These moments led to rich, practical conversations with participants and visitors.

Thank you to everyone who stopped by for a talk, and to the event organizers for their warm welcome, efficiency, and support.


We’re already looking forward to coming back next year to keep exploring and sharing our vision of innovation and learning in organizations.


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